This Place Matters Campaign Transforms Facade

Renee BarnesNews

This Place Matters, a public awareness campaign by the National Trust for Historic Preservation and American Express, transformed Federal Hall’s Wall Street façade using large-scale graphics to celebrate the site’s history and significance. The effort is part of a year-long partnership with the National Park Service and our Harbor Conservancy, to increase visitation and awareness of the site which also includes development of new visitor materials. Watch the time-lapse video of the transformation (1 minute).